ghanbak
Ethan MacDonald is a senior product designer at Vault Health. Before that, he was a senior product designer Candid where he focused on improving complex funnels for online clear aligner treatment. He was also the first designer at Robin where he designed scheduling for your office and the things in it.
In his spare time, he is a co-founder of Lumberjacked, a back-to-basics fitness club in NYC, and enjoys drawing/painting on his iPad Pro. When he has spare time, he'll take time to wax philosophical about design in his Medium publication, Design Haikus.
Office Scheduling
Robin
Robin is a scheduling platform for your office and the things in it. It has evolved from a simple room scheduling app on your phone to a platform of products ranging from a Room Display to Maps of your office.
CANDID
Customer Timeline
Candid's customer experience was lacking communication of time through funnel to customers.
CANDID
Digital Instructions
At-home customers were struggling to complete their starter kits and start treatment.
Branding a Music Genre
Boston Art Song Society
Boston Art Song's mission is to bring art song to Boston by promoting collaboration between pianist and singer through the celebration of language and culture and building of community.
SIGNAGE AND SOCIAL
Christmas 2019
Hillsong East Coast has a massive Christmas campaign where they decorate, run donations and gift drives, and run social media campaigns to get the word out. I had the please of helping with their signage, decorations, and social media content.
Personal Website
Seoyon MacDonald, pianist
Personal site for a pianist
Korean pianist Seoyon MacDonald enjoys an innovative and cultured musical career; one marked by her consistency of refinement and musical ingenuity. As a an active freelancer, vocal coach and song recitalist in Boston, she needed a website to show her skills and work.
Packaging Design for Candid
Whitening Foam
Personal site for a pianist
Candid is a DTC clear aligner company who specializes in at-home orthodontic treatment. Part of their mission is to provide excellent oral health to their customers. I was involved in designing the packaging for their first non-clear aligner product, aptly named Whitening Foam.