Robin is a scheduling platform for your office and the things in it.

What started as a BT beacon sensor, became a platform for offices to work more efficiently.

Our first mobile app automagically booked time on the calendar when you walked into a room.

 The challenge we ran into was employee adoption. We were able to sell businesses on the idea, but employees didn’t find much use out of our app.

Lesson 1

Schedules involve real people

I realized we didn’t understand how average employees interact with their calendar or meetings.

 Our first attempt to address this was a mobile calendar and room search app.

Lesson 2

People need points of entry

We learned a few critical things we never knew about employees after our first attempt. Not everyone wanted Robin on their phone. Nor did they want to switch calendar apps. How do we get them to use Robin? Digital signage.

Lesson 3

Most employees don’t book their own meetings

As our analytics started to improve, we learned a very valuable lesson: 70% of employees do not book their own meetings.

 Our first attempt to improve the experience for the power users was to introduce a calendar plugin.

Lesson 4

Offices are more than meeting rooms

We learned that office management was a split role. Office, technology, and facilities managers split the responsibilities of keeping the office running smoothly. Our platform only optimized for people scheduling meetings. So how do we improve the experience for this set of power users? 

We learned that issue reporting, desk assignments, and mapping were the 3 most needed features for this cohort.


I worked on some brand evolutions while at Robin

Special shoutout to Rogie King who helped use evolve our brand a little bit with some characters. This is Cal the Calendar, he loves making schedules neat and going to work.

© ghanbak — now until forever

© ghanbak — now until forever

© ghanbak — now until forever