Boston Art Song Society

A non-profit classical music organization.

In early 2015, my wife and her friend founded a non-profit organization dedicated to performing art songs. 



Their mission was to bring art song to Boston by promoting collaboration between pianist and singer through the celebration of language and culture and building of community.

The founders’ goals for their brand

Susanna and Stephanie wanted to represent their organization with a logo that was timeless, classic, and musical. We spent a few hours reviewing logos that they liked. I asked them to explain why they think those logos are successful and why they might not be successful.

Logo concepts and final mark

In order to create a timeless, classical and musical brand, I started with some script and handwritten styles and took inspiration from early 20th century typography. We realized these styles didn’t quite represent the brand.

After an unsuccessful first past, I began to study art song and decided to represent the interaction of the piano, pianist and singer during an art song performance. Susanna and Stephanie loved this idea because it represented art song in a simple and meaningful way; not to mention, it looked like a B.