If you know about Hillsong Church, you know it's a massive global church. Hillsong East Coast boasts four campuses; NYC, New Jersey, Connecticut, and Boston. Hillsong loves to celebrate Christmas with decorations, social campaigns, and lots of opportunities to impact the community through donations and gifts.
I've been working on projects here and there with Hillsong for the last year. For Christmas, they brought me on to work on decorations for each campus and social posts.
For each location, we had different banners and styles. In total, I designed 13 different banners at 20x8 feet, 8x8 feet, and 3x8 feet. All of which were double sided or had alternate designs on the back. The creative direction came from the global creative director of Hillsong Church in Sydney, Australia. I was able to iterate off of some of the work he and his team provided in some initial mockups. Since the banners were such large scale formats, I ended up recreating the brush stroke textures and most of the the latin alphabet as vector graphics so scaling would no longer be an issue.