Office Scheduling

Robin

hero-tablet
About

Robin

Robin is a scheduling platform for your office and the things in it. It has evolved from a simple room scheduling app on your phone to a platform of products ranging from a Room Display to Maps of your office.

I joined Robin early on as the first design hire after their seed round. I was responsible for for building out the foundation of our design system, identifying UX problems, and collaborating with our product managers and engineers to solve those problems.

Mobile

Our first version booked rooms based on bluetooth beacons placed in a space and paired with our system. Our app also had a space list and space details like schedule, amenities, and an image.

Finding a market early on for our product was a struggle. We asked our customers what some of their concerns were. They told us that they weren’t sure it was working and that they’d rather not have a work app on their personal phone.

Schedules involve people

We pivoted from a room first approach on mobile to a people first approach. The user has a schedule and their time is most important. We found this out after a couple versions, testing, interviews and even customer feedback through Intercom.

See how we got employee adoption without a phone app ↓

See how we got employee adoption without a phone app ↓

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robin-app-schedule-color-header
robin-app-meeting-new-from-search
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Room Display

Although user adoption on mobile grew, it was mostly inflated by new sales. Our tablet app was our real bread and butter. Robin Rooms is a tablet app that can be mounted outside a meeting room. It acts as an interface with the space’s schedule. I owned the design of this app from inception version 3. I even have the honor of naming it Robin Rooms.

Room Display Evolution

Over my time at Robin, I lead 3 redesign initiatives for our tablet app. The last of which was more of a design direction lead rather than an individual contributor role.

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Brand Evolution

As we continued to gain traction, we started experimenting with our brand. I lead and art directed a few initiatives to improve our iconography, custom illustration and typography.

Cal—confetti
Cal—dizzy
Cal—flag
Cal—frappe
Cal—joy
Cal—marker
Dev—coffee
Dev—flag
Dev—frustrated
Dev—point
Dev—stapler
Dev—teaching

Cal & Dev

Cal and Dev are a unique pair that are used throughout our marketing material and UI. They appear in more permanent communication contexts like emails, sign in and sign up workflows, and on-boarding screens. We created them to bring some life to our otherwise corporate feeling UI at the time and for use in marketing materials.

I worked with Rogie King on these characters. Given the descriptions below, he was able to capture the spirit and life of Cal and Dev.

Dev—coffee

Dev

Subdued. Robotic. Middle manager. Matter of fact. Best used for admin help, on-boarding and errors.

Cal—confetti

Cal

Energetic. Blind optimism/trust. Childlike wonder. Emotionally charged. Best used with success messages or awkward failures/errors.

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Typography

When I joined, we were using LTF Etica and Proxima Nova for display and body copy respectively. As we continued to evolve our brand into a more bold and playful brand, we moved to Larsseit for our display typeface and Inter UI for body copy. The change to these was based on the feel of the letterforms in Larsseit and the readability of Inter for copy.

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Robin Maps

More recently, I’ve been heavily involved in designing our Maps product. This product helps solve a few problems. It helps facilities and IT manage their building by providing a visual representation of where things are. Things like desks and the people who sit in them.