Candid is known for being straightforward, it made sense that our first non-clear aligner product be known exactly as they are. I worked with our lead brand designer, Carly Shatzkin, to design the packaging for our whitening foam product.
As we started ideating, it made sense to use foil plus a mostly white box for our whitening foam. It was consistent with the foil printing used on our Starter Kit and Aligner Kit packaging. And, fell in line with the subtle nods to the invisibility of clear aligners.